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Why You Should Feature Customer Stories On Your Blog

Keeping your blog fresh and populated with interesting, informative content can be a challenge – sometimes it just seems like there isn’t much more to say. But just because you’ve hit a dry spell and you’re feeling out of ideas, doesn’t mean you should let your blog lie fallow. Instead, consider how you can expand your scope and build your readership at the same time; one of the best ways to do this is by featuring customer created content on your blog.

customer stories

Customer created content goes beyond just a simple review – although reviews are very powerful. Rather, by taking up the customer narrative, you open your brand up to greater audience engagement and help you build overall loyalty. It also saves you labor and can even enhance your SEO in the process as your overall presence diversifies. read on

3 Tips for Writing a Conclusion To Your Blog

There are millions of bloggers out there looking to create online content that will move the masses. From mommy bloggers to businessmen and lawyers, there’s a huge range of people creating content each and every day. While the quantity of content is undeniable, the quality isn’t always the same.

writing a conclusion for your blog

One area that many bloggers struggle with is closing their blog. What should be included? Should you leave it as a cliffhanger or tie it up nicely? Well, the answer will vary depending on what you’re trying to accomplish with your blog. But for the general blog writer, whether you are writing for business or personal reasons, here are three tips to help you have strong conclusions for your blogs. read on

3 Tips For Managing Content Creation

blogging on laptop

Blogging and content creation can be one of the most time consuming and draining parts of running a blog or online business. However, this is also going to be one of the most important parts of your online presence and what helps you reach into new markets and acquire new clients, readers or customers. So to help make content creation less of a hassle and more of a joy, here are three tips you can use to make the managing of your content creation process a little easier.

Plan Far In Advance

Depending on how often you choose to publish content, it can be a real challenge to come up with new and interesting topics. Writing just once a month doesn’t seem too bad, but once you start getting into publishing content multiple times a week, that’s when you’ll want to have a solid content creation plan and strategy in place. read on

Using Blog Platforms For Effective Marketing

More than ever, marketing and branding are being done not just through typical advertising means like TV commercials, print ads (or even digital ads), radio spots, and other traditional means, but they’re also being done through formats like blog postings. In fact, this organic method of promoting goods, services, and brands is more natural and effective than the other ways, and that’s why it’s become such a popular option.

business blog

Consider, for instance, blog marketing done through the Medium platform, Facebook posts, linking via Twitter, and the creation of central blog sites, and how important it is to use SEO in all of those different format and categories as well. read on

Reasons To Back Up Your Professional Blog

If you make money working with a blog, either as a writer or just as a content manager, than you know how important it is to keep a backup of absolutely everything that you do. And usually, you don’t just want one, but at least two good separate, synchronized sets of data so that there’s no chance at all that you could lose the entirety (or even a piece!) of your work.

backup your blog

But if you haven’t reached that stage of professionalism yet, where backups are crucial and finances are a big part of your online output, you might not have taken the steps yet to protect yourself against this possibility. So, wherever you’re at in your process, consider reading about backup plans, thinking about the relationship between time and money, considering sensitive data, remember that your future portfolio can be affected, and that you need to remain accountable. read on

If You’re Not Marketing Your Content In These Places Then You’re Missing Out

You know that you should be creating blogs and using social media to promote your website content. You know that you should also be sharing your blog posts on social media, but are you? And which sites are you focused on?

There are different social media sites that cater to different things. Obviously, you won’t be promoting content on a social media site that is all about photos, like Instagram. But you shouldn’t be neglecting other sites, like Pinterest in LinkedIN. If you are, you’re missing out on some prime real estate for attracting new customers.

social media
read on

Is This Thing Working? Making Sure Your Social Media Presence Is Doing Its Job

Everyone is on social media these days, and with so many site options it can sometimes be hard to decide where to go and which ones to focus most on. And then, once you have all of this social presence, what do you do with it and how do you know it’s working for you?

social-media-presence

The best way to find out if your social media presence is doing its job is to look at analytics, but that’s not all you should be doing. Don’t just hope people are finding you, plan a strategy, and use your social media efficiently. read on

Blogging and Social Media Tips For Finance Businesses

You might ordinarily think that the financial industry, or business related to it somehow, doesn’t need any kind of a strong social media element to their overall plans, but in these days, you’d be wrong! Because there is so much competition out there, especially over all things financial, it’s more important than ever to use social media to your advantage as a finance business.

woman blogging and using social media

Loaning and lending companies are going to be some of the more affected by social media trends, so if you’re in that category, five categories of thought when it comes to blogging and social media include making sure you maintain a Twitter account, building a Facebook business page, giving people help advice for free, setting up online chats, and remembering that time is money when it comes to your client base. read on

3 Ways Blogging Can Help Your Business Be More Successful

In society today, most business are only as successful as their Internet presence. With so many consumers making purchases online, reading online reviews, and communicating with their friends and family members about different products or services via the Internet, your business’s online presence can either make or break the success of your business.

small-business-owner-on-laptop

One area that many business can take advantage of that will immensely help their online presence and business in general is blogging. However, many might not see the direct connection between having a successful online business blog and having more success in your overall business. To help you draw those connections, here are three ways blogging can help your business be more successful both on and offline. read on

How To Create A More Loyal Blog Following

Blogging and building relationships

As a blogger, you’re likely used to the feeling of creating a great piece of content that you’re proud of yet getting little to no traction due to the amount of loyal blog followers you have. This situation can be frustrating and disheartening for even the most seasoned writers who are struggling with building up their blog following. However, there are some things you can begin doing for your blog that will help to build your audience with loyal, engaged followers. read on