Twitter has continued to enjoy success, and with the “new Twitter,” it might even exceed expectations. Now we cannot ignore the fact that not everyone is happy about the new design, but it could just be a case of having to get used to change. In any case, while Twitter is enjoying its popularity and widespread use, statistics are showing something else in terms of quality.

According to Sysomos, around 7 out of 10 tweets are ignored by users of the microblogging platform. The social media analytics company conducted a study over the last two months wherein they took a look at 1.2 billion tweets. Of this total number, only 29% of the tweets attracted attention – measured by replies. Of this 29%, 19.3% were retweets, while the rest were replies to the original tweet.

What does this mean? Basically, the opinion that Twitter is full of mundane things that may be of interest to a limited number of people in one’s circle just might be true. Then again, this study cannot be considered the end all be all. Even the spokesperson of Sysomos says that what should be remembered is that while Twitter is a microblogging platform, content is still of prime importance. Going back to a cliche: content is still king.

Just because there is a lot of noise on Twitter, it does not mean that it cannot be a useful tool for people and companies who have specific aims to market a product or a service. What this means, in essence, is that you ought to make sure that you have a message and that you tweet it in an engaging way.