Blogs are not just a pastime anymore. Many people are now earning money writing and operating blogs. Unfortunately, if earning money is involved you can be sure the government will be there sniffing around.

And sniff around it does. Apparently, the Federal Trade Commission (FTC) has set its eye on the blogging community. The FTC has issued a revision to its advertising practices rules. The first to be done in 30 years. The revision now addresses businesses involved in non traditional media like blogging.

The new rules now require advertisers to include the typical results for any claims they make. An example are those blogs that claim that you will lose weight if you get a certain product. The blogger is now required to include additional comments regarding the typical rate of loss. Failure to do so will mean they can be sued.