While the majority of your blog may be comprised of text, it’s really the images, colors and graphics that are going to intrigue your audience enough to read your words. Knowing this, it’s vital that you take the time and attention to use these elements wisely to create the perfect mixture of visual elements and textual elements. To make this endeavor a bit easier on you, here are some tips to follow when using color, images and graphics in your blogs.
Working With Color
Color is a very powerful thing, especially when it comes to marketing and advertising. For blogs, picking the right theme and color can be extra important because you want to do all you can to encourage more readers and followers to your blog. According to Jennifer of TheBlogMarket.co, choosing the right colors for you blog takes a lot of thought and insight. Some of the things you might want to consider include color psychology, common colors within your industry, and colors that both you and your audience will enjoy.
Using images in your blog is a great way to break up your text and add some elements that cause the reader to pause. Seeing just a big block of text can be intimidating for a reader. So by bringing in the right images, you may be able to get your readers to spend more time on your blog and actually read a larger portion of your blog as well.
According to Neil Patel, a contributor to HubSpot.com, there are certain things you should do with or include in your images in order for them to be supremely successful for you blog. Patel shares that images that include real people and short snippets of text tend to be more enticing to readers. By using these types of images for about every 350 words of text, you can create a blog that is much more visually appealing.
Creating Useable Graphics
Not only can images be of great use to your blog, but graphics and other visual representations of information can be helpful as well. Especially if you have a lot of information or complex ideas, creating a graphic could help your readers to more quickly and easily digest and understand the information. Naveen Jayawardena, a contributor to Problogger.net, suggests creating your own custom graphics to use with your blogs. By doing this, you can have a more consistent brand message while also saving money by not having to pay someone else to create a graphic or to use their graphic. This also gives you the chance to only include what you find to be relevant and most useful to your readers.
Using the correct colors, images and graphic with your blogs can take them from boring to engaging. Consider the tips mentioned above when you create your next blog using these visual elements.