David Krug recently interviewed b5media president Jeremy Wright on 901am.com. Wright talks about the recent deal between b5media and Glam network for the syndication of b5media blog content into the various Glam publications (online). Wright says the primary motivation for the deal was revenue.

The point of this deal for us was revenue. I honestly believe b5 has done a pretty kick-ass job at bringing on great writers who write fantastic content. These days they produce somewhere between 150-300 posts per day. Since we launched a year and a bit ago, we really have focused on creating valuable content – and effectively figuring that if you have enough traffic it’s hard not to make money with it.

Wright states that the relationship is a simple one, in that Glam benefits by getting exposure from b5media, and b5media benefits by its bloggers likewise gaining exposire via Glam’s own network. Glam apparently “sell[s] ads really well,” and b5media gets Glam “more revenue by virtue of having a greater reach.”

So it’s a win-win situation. In these cases, relationships between blog networks can be beneficial rather than adversarial.