Though you might consider that blogging is essentially a timeless activity, there are definitely benefits to having at least indications of times inside of your marketing efforts. Yes, browsing through blogs is a non-linear activity for people searching on their desktops and mobile phones, but, if you give a sense of flow within the navigation, that helps maintain a consistency on your part.
For example, look at how to use things like release calendars and dated posts. Additionally, there’s the SEO benefits that come from dates and times. And then there’s always the fact that you can list store hours, as well as personal contact hours along with phone numbers or email addresses of client use as well.
By having dated release calendars, you’re doing a few things, both psychological and practical. First, you’re giving people a reason to come back regularly to see what new info you have up on a certain page. And second, if they want to see the order that certain things have already been released in, it’s there chronologically (rather than alphabetically, for instance). That’s a big benefit to some personality types.
Posts that are associated with certain dates can be helpful with your blogging and marketing as well. Sometimes the idea of time gets lost in a lot of content that could be from anywhere in the last five years. By having dates visible on the posts, you give a concrete representation of when something was published, thereby giving it value in terms of newness. Without dates, sometimes information ends up in that dreaded “general” category that people just pass on by.
If you don’t already have amazing SEO on your website or within the content of your blog, then one of the ways to bump your value up is to have dates included in your posts as well. This works because the results on the search engine pages will often take and put newer posts to the top.
And if you have a physical store, it’s super important to have the time elements on your webpage to say when you’re open. This is one of those often overlooked details that can really lose you headway in online competition. If people are ever going to want to know your hours, have them somewhere visible right away.
Contact Hours and Dates For Troubleshooting Or Questions
And finally, a set of time elements you should always include in your about page would include when you can be contacted by phone, and how you can be contacted by email. Without those lines of communication, you’ll be missing out on big chances to connect with potential clients and customers.