“Spot the Second Bounce of the Ball” 0
Syntagma Media’s John Evans has published an article on the recent hardships endured by blog networks, which are tied to the economic downturn.
So what has the title of our post got to do with that? Well, that’s Evans’ answer to a timely question: What to do if you’ve invested heavily in an internet business, such as a blog network?
Providing content on your own platform as both writer and publisher makes sense because it cuts costs. Hiring other writers to do it for you made sense three years ago, but with advertisers shunning small-to-medium operations it’s probably easier to flip burgers.
Now we need a second bounce to reflate the whole business of working successfully online.
Read the full post at Syntagma.