Without your readers, your blog is nothing. If they suddenly find that your blog posts are no longer interesting and applicable, they’ll stop visiting your site, and your search rankings will plummet. If you’re a business, you’ll start to lose converting leads and your sales could suffer.
Most bloggers find that when their readership is low or dropping, it’s usually a product of poorly targeted blog posts. Readers want blog ideas that appeal directly to them, that are useful, that entertain, and/or that share an otherwise unknown tidbit of information.
If you’re looking to increase readership, you need these suggestions for making your blog posts more applicable to your target audience.
1. Solve a Real Problem
Your blog posts should always serve the purpose of solving a real problem. When you’re a business writing a blog, that problem should revolve around your business services.
Here’s an example from a company that shares information and reviews about structured settlement services. They’re anticipating a very common consumer problem: having a structured settlement, but needing more than the monthly payouts. They’ve written a blog post that helps consumers effectively circumvent the problem.
They know that many of their readers are likely to face that problem, and when they need answers, they’ll go straight to this post.
2. Include Action Points
Many blog posts are written only for the purpose to inform or entertain. If you’re a news or an entertainment site, that’s perfectly fine. If you’re a business, however, your blog posts should be written more with the intent of suggesting and persuading.
It’s okay to do a little informing or entertaining with your articles. Just make sure every tidbit of information is accompanied by an actionable strategy. Consumers typically read blog posts because they want to be told how to fix a certain problem, and your action points can be invaluable to their strategy.
3. Post Pictures
Blog posts without pictures are unengaging at best. What’s more, it actually makes it harder for the reader to comprehend what you’re saying when it’s just text with no pictures. As a result, you’re likely to lose the interest of your readers.
Pictures are especially useful when you’re writing a how-to style post. It shows the reader step-by-step how to do something rather than just telling them through text.
You may not need multiple pictures for every blog post, but you shouldn’t try to publish a blog post without photos. Visuals are a huge attraction to readers.
Making your blog posts more interesting, actionable, and visual will make a huge difference for your blog as a whole. It will increase your readership, which will have a direct impact on your sales. Content marketing is a very powerful tool, and the better quality your content is, the better off your business will be.