Even with millions of bloggers, a big majority of them still have trouble putting ads on their blogs. That’s lost revenue for them, especially those who are enjoying decent internet traffic.

One company that seems to have picked up on this problem — and also seen a window of opportunity in terms of added online advertising is Amazon. The company has recently announced that it is going to make it easier to put its ads on Google’s Blogger.

Here’s how it works. Bloggers who create an account with Amazon Associates will be able to easily make links from their blog directly to related products in Amazon.com. Bloggers can then earn referral fees for every transaction that is made. Making the links is as simle as highlighting text within the blog and these can be turned into links with just a couple of clicks.

The whole impetus behind this new feature is to make Blogger the best platform on which to earn money. I feel their new policy is really going to entice bloggers to open up an account in Blogger. I know I would.