When it comes to marketing your blog and blog content, there’s the perpetual question of, “How do I get further reach?” One method for doing exactly this is to ask (and answer) questions. Because of how traffic flows, and the semantic SEO value of the expressions of questions and answers about a topic, this is a way for bloggers, marketers, and internet users to all win simultaneously.
And with reference to the types of questions that help, from a marketing perspective, you can move through large, generic ones, small, specific ones, SEO targeted versions of queries and DIY suggestions as answers. In addition, choosing the right type of question format will also help you pick what level of interactivity you want with your site visitors.
Large, Generic Questions
A broad way to get interest in a large topic is to ask a general question. For a website focused on addiction recovery, a blog might ask the question “are some people born more likely to become addicts?”, and then work to answer it within the constructs of the post. You can immediately see the kind of benefit that would come from framing content like that, because the type of information would be set up exactly to answer a question that person might put in the initial search box.
Small, Specific Ones
Tighter questions will pull in niche audiences. For example, having blog posts ask questions about specific breeds of dogs, along the lines of “how dangerous are pit bulls?”, will allow a more focused group of people not only to be interested in the question itself, but the answer as well, especially if in the course of the post you have expert answers, dynamic pictures, and appropriate links included.
SEO-Targeted Question Words
Google is getting smarter about semantic searches and authority words, which means as bloggers and writers, we have to get smarter as well. So, instead of old-style keyword planning, find a way to ask a question with your blog posts that have built in SEO value with natural responses. Learn to use authority words before you even write the post, so it’s more obvious what the post should be about in the first place.
DIY Suggestions As Answers
And there are millions of people who are searching for DIY suggestions for the answer to their problems as well. So, when you start adding word-for-word answers of the “How Do I” variety, you’ll automatically be adding value to your site.
Choosing the Right Level Of Interactivity
Inside your site, you want to be the master of the level of interactivity visitors run into. How well do you want to be available personally to answer questions? It may benefit you to have personal interaction like this, or you could also have answers in the form of a FAQ. The important thing is that you choose in advance where you want this focus.