When it comes to blogging and online marketing, not all of the costs are going to be immediately visible or even able to calculate for various reasons. So if you’re planning on doing some sort of branding project, make sure that you understand that there will be details going on with the process that are outside of your typical ability to create numbers and hard data for.
A few classic examples of these invisible costs would be the amount of time certain activities take, long-term subscriptions, hosting costs, searching engine indexing value, and creating webs of social network that add value to your business.
The Time Things Take
There’s the ever-present maxim that time is money, and that becomes especially true when it comes to blogging and marketing. If you’re spending lots of time doing something that doesn’t have a return on investment, and also doesn’t increase the value of your overall business program, then it’s time to take that invisible cost off of the table. Quit that activity. Leave it behind, and focus on things will be more useful to both you and your clients.
If you have any long-term subscriptions, they can often get lost in the shuffle of day to day financing as well. Common subscriptions might be to things like internet providers, creative software services, TV channels, or even signing up for educational programs. Make sure that you not only count these as something that you pay for once a year, but rather something that you pay for every day as well. If you aren’t getting out from it what you put into it, consider canceling as soon as possible.
And if you have a blog, chances are you’ve purchased a hosting service. Be sure that both the cost of the hosting and the cost of the domains are included in your financial planning, or those invisible costs can add up rapidly. Even if the cost of hosting is brought to your attention every day, it’s still something that will affect your accounting.
Search Engine Indexing
Another peculiar cost that should be explored is the idea of how well your information is being indexed by Google’s crawlers. No one is going to read your blog if they can’t find links to it when they search, and no one is going to go pages deep looking for it. That’s why good SEO is going to be a cost to be aware of as well.
Social Network Setup Times
And chances are very likely that you’ll have various social networks set up to promote your business and brand when it comes to blogging and marketing as well, and those take time and energy to put together realistically. It’s very enlightening to look at all of these things separately to see what overall costs are going to be.