The Freshness Factor of Websites 0
In determining the worthiness of a site, search engines also look into the freshness of a site’s contents. Obviously, websites cannot afford to be static and just rely on the contents they have placed since they started. No matter how factual information is presented, it can always benefit from some related tweaking just to keep the topic relevant to the current times.
There are many ways to go about providing freshness to a site. A company blog is one and press release is another. Website owners can also include white papers, videos, and client testimonies to make the site more interesting. The more current the additions found in the site are, the more current a website would appear to be. Recent activities show movement which in turn shows that there is something happening in a site that can be of interest to online searchers.
Most of us might have encountered sites that appear to have been left behind in terms of physical presentation, contents, and site activities. Unless a site purposely seeks to achieve the feel of a bygone era because such is the theme of the site itself, no site should be caught looking like a remnant of what has been. There is simply no excuse for outdated content and long periods of inactivity in the online world. It is one thing for readers to look into interesting histories of companies, products, and ideas and another to be looking into a site that looks like history due to willful neglect of the owners.
Freshness is not only about entirely new things. It can be a new treatment or giving a new perspective to an otherwise fully-exhausted topic or genre. It is the constant interaction which website owners encourage in their respective sites. Readers like good content and they tend to go back over and over if they know they can expect something new in their next visit.