Two heavyweights of the blogosphere, Know More Media and b5media have announced a partnership. According to the press release, KMM will license the publishing technology and utilize the advertising sales network of b5 in exchange for equity.

To quote Know More’s CEO:

“This partnership enables us to focus on our audience, our quality business content, and our writers; and we believe it will lead to a more stable publishing platform as well as substantial incremental traffic and revenue growth.”

Are we looking at more partnerships among blog networks, whether large or small? Stay tuned.