Shiny Media reports that its Pies football sites (Arsenal Pies, Chelsea Pies, Liverpool Pies, Manunited Pies and Spurs Pies) have attracted over 600,000 readers last November — more than the half a million readers per month by the end of 2007 they hoped for in the August launch.

The network isn’t stopping there:

We are now aiming for one million readers per month across the whole network by the end of the season.