It takes a lot of care and planning to create a successful business blog. Especially if you plan to have your blog written with one consistent voice—such as it would if only one person were creating all the content—it can be a real challenge to bring on more writers to help share the workload. However, for many businesses, this is a necessity when you consider all the other work the owner of the company has to worry about. So to help those who want their business blog to appear to be written by one person even though many people are contributing to the work, here are three tips for getting your blogs to sound consistent despite having various writers.
Create A Style Guide
To get a consistent voice, you have to go beyond simply having someone shadow the way in which you write. Especially if you or the writers you’re working with have strong voices, this tactic just won’t work well for you. So rather than attempt this path, Shane Jones, a contributor to LonelyBrand.com, suggests creating a style guide that all your writers will have to know and follow in order to create content for you. The style guide you set out should address things like the audience level you’re writing to, how professional the content should sound, and what type of writing to include in the pieces, like analogies, personal experiences, sarcasm and more. This document will make it much easier to alter the content to sound like it all came from the same person.
Find An Approach That Works
Because writing is a very creative process, most people don’t go about creating content in the same way. However, by systematizing the way in which your team works on content, it will become much easier for your content to sound like it came from the same writer. To do this, outline ways in which content should be laid out, attributed, referenced, opened and closed so that all your writers have the same basic layout for each piece of content.
Pick A Main Editor
Once the content is written, there’s still one last thing you want to do before publishing the blog under a particular name. According to Scholar’s Secret, the person whose voice you’re hoping for the content to mimic should give the entire piece a good once-over. This final edit should include checking aspects like voice, format, syntax and more to ensure that it sounds like they could have written this blog. By doing this with each piece of content published under their name, the chances of having a similar voice recognizable in each blog is much greater.
If you want to create content with one voice but haven’t found the right way to do it yet, consider the tips mentioned above to improve this aspect of your blog today.