Blogging is very popular these days and a growing number of people and even organizations are interested in starting a blog. Whether it’s for personal or professional purposes, blogging is indeed a powerful tool that can help raise awareness on important issues and worthy campaigns, share valuable insights as well as promote products and services of businesses.
But this task should not be considered a minor one as entails a lot of work and consistency to make it successful moving forward. Most importantly, it requires good communication and writing skills to be able to create quality content that people would love to read. Remember that content is king and it’s crucial for search engine optimization (SEO) purposes.
So, how do you write blog posts that are attention-grabbing? How do you make them interesting to encourage visitors to stay on your site? Here are a few strategies that can help.
Create a Captivating Headline
The headline is the first thing that people will see when they visit your blog hence, you need to make it a habit to create titles that easily grab attention. It should not be more than 10 words and must contain your keywords.
If you have a blog with writing tips, for example, you can include the words writing tips in the headline to give your readers an idea of what your post is all about.
Be Honest and Straightforward
Honesty is the best policy and this applies also to writing blog posts. Personal blogs, for example, should share honest views and stories of the individual author or that of a couple. When you are truthful to what you are relaying to your audience, you can be sure to establish trust with them and this will entice them to regularly come back to your site.
For small business owners and companies, it pays to be straightforward with your blog posts. This means sharing vital information in the first paragraph to keep the interest of your readers. If you need to include facts, make sure they are accurate and you credit your sources.
Many internet users normally just scan content they read on the home page but if they find the first few sentences of your blog post to be interesting, they will not hesitate to read the entire writeup.
A great way to make your blog posts interesting is to use some humor. When your writeups can make people smile, you are doing the right thing. Injecting a bit of humor can be done not only on personal blogs but even on business blogs. It’s a way to keep your posts light for your audience. Other than text, you can also include an image with a funny quote or a funny cartoon perhaps to keep people glued to your writeup.
Add Quality Images
A blog post is more than just text hence, adding photos is a great way to attract a visitor’s attention. Photos speak a thousand words as they say and they have the power to evoke different kinds of emotions so take advantage of this. Remember that people are more visual the reason why they easily get attracted to images first when they check out an article or a blog.
Make a List
A list blog post is also popular these days. It normally enumerates certain details or information you want to highlight. You list can be the brief type with short descriptions, the detailed type with complete information and the hybrid type which is a combination of the short and detailed list.
Edit and Preview
Once you’re done writing your blog post, make sure to proofread and edit it. This will ensure that what you sentences and paragraphs flow smoothly with no grammatical and spelling errors. Make it also a habit to preview your post first before hitting the publish button.