Michael Jackson’s death last Thursday shocked the world. And despite the general consensus that Jackson is a has-been, his death proved that he has made an indelible mark on the world. In fact, the outpouring of sentiments on his death almost bogged down all of the social media sites.

Twitters from thousands of people reporting or giving their opinions on Jackson’s death slowed down the popular micro blogging service to a near crawl. It got so bad that Twitter had to temporarily disable its home page search field. Imagine seeing the number of tweets doubling per second! That could be a record of sorts.

But even non-social media sites were also affected. The web sites of Time Warner, Walt Disney, ABC, CBS and the Los Angeles Times, all experienced slowdowns.

So what is the significance of this? It puts into question how different networks — social media, blog networks, corporate sites — and its respective servers are addressing the growing number of internet users. Is there really a proper scaling strategy to account for the continued explosive growth of the internet, especially when we consider that social media sites are actually enticing more and more people to go online? Heck, even my wife’s 70 year old aunt just opened a Facebook account.