After launching its US blog network, UK-based Shiny Media has announced that they have doubled their traffic in six months. From the Shiny blog post:

What could be really exciting is that if we double our traffic again (and given that we are approaching the busiest web months of the year this is a strong possibility) we will have hit 7 million readers per month. This is an astounding figure for a UK company, especially given that we didn’t really exist two years ago and also that we haven’t spent a penny on buying Google Ad words.

Also, the network now has its own social network via its Who Ate All The Pies football blog, which was developed with Tagworld.com. Click here for the full announcement.